At my retail job, my name tag labels me as a “Customer Service Associate.” My training included watching video scenarios of good and bad customer service, which analyzed even body language and tone of voice to use with customers. Out on the sales floor, it became quickly obvious why good customer service is important.
When customers see my name tag and blue employee shirt, I am not just an individual person anymore. I am the literal face of the company. By my words and actions, customers immediately begin to judge whether they like the store as a whole and if they want to shop there again.
The company hopes sincere, beyond expectations service will keep customers coming back, therefore all of the employees have to embody that customer service day to day, from opening to closing. My managers remind us to welcome every customer, proactively offer them help, ask if they have questions, and do everything possible to serve the needs of customers–because what we do is what the company does. With that name tag and blue shirt, I represent all of the retail chain. The store is manifest in me.
One day at work, I realized being a “Customer Service Associate” is a lot like being a Christian. When I associate myself with Christ, I no longer stand for only myself; I represent Christ. Customer impressions of me will affect their impressions of the store, and how people view me will affect how they view Christ.
It’s tempting to argue, “But I’m only human! Don’t they get that? It’s unreasonable for people to make wrong assumptions of Jesus because of my screw-ups and my faults. My weaknesses have no reflection on who Jesus is.”
Oh but they do.
Paul wrote to the Colossian church, “And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him” (Col. 3:17). Personally, Paul considered himself an ambassador of the gospel (Eph. 6:20). And what does a royal ambassador do? He speaks for the king. This is what Christians do. And when someone doesn’t know Jesus personally, can we really expect them to tell the difference between our words, our actions, and our King’s?
The night before he died, Jesus told his first disciples, “A new commandment I give to you, that you love one another: just as I have loved you, you also are to love one another. By this all people will know that you are my disciples, if you have love for one another” (John 13:34-35).
In other words, Jesus wants his disciples to be known for extraordinary service. We should love others as he loved us so that people will see Jesus through us and keep coming back until they know him for themselves.
Are you representing Jesus well? Or is your service poor?